Targeting Links on Your Site
Link building is the widely used and useful means of making your site more popular and driving more traffic to it. These methods are necessary for any successful internet marketing strategy as the more links you have pointing to your website, the higher the search engines will rank you. But the whole link building process isn't that easy nowadays, especially with the search engines changing their algorithm every now and then. So, one way link building is really the only good way to go. This method is different than the regular reciprocal linking methods, and also difficult. But you should know that if you can get one way links, you'll get on the first page of Google and other search engines more easily. Here are some useful hints that will help you succeed with link building.
When constructing links, relevance is key. Has it ever happened that you landed on a website to included links to other websites that were smoking compared to the site's content, or topic or even theme? Links about "fish" for instance, on a site about "gerbils" is a good way to get those links ignored.
The reason for search engines is to provide you with results that are exactly for the thing you're searching for. Search engine results always have to do with what's hot right now, so you'll want to ensure you get links from other sites like your site to give your site more weight. That should be obvious. Link building done incorrectly is a good way to stall results and make your struggles worthless. You'll rank higher with search engines the more trendy your links are. You've probably noticed when conducting an online search that there were "Squidoo Lens" pages on the first page of the results page. You can make a Squidoo Lens, which is a great way to create good backlinks while also scoring higher with the various search engines. It won't take you long at all to create a lens that works that includes links to your site with significant content. The best part is that these are "anchor text" links, which are links that allow you to insert significant keywords into that you want to rank. Hubpages is a similar type of service.
You can host a few contests on your website that attempts to get anchor text links from blog creators within your given subject. Contests give you the opportunity to determine a targeted anchor text but make sure you do this smartly because getting too many backlinks using the same keyword may do more harm than good.
Therefore, if your goal has always been to rank better with the search engines but it's never happened, it's time to get started. Eventually, once you begin the process of link building, you'll experience your site gaining levels within the search engines for your area of expertise.
Article source: https://www.youtube.com/watch?v=88BNB7uSoU0